This advertisment, as most are, is based on audience reaction. There is a cute dog in a very strange situation. The most effective advertisements are the ones that require second glances. At first glance all that gets accross is the dog, then at the second glance it is understood that there's a tiger rug biting its leg. This requires that second glance, because its unusual, and not a normal image that we can match with our daily lives. The strangeness of the situation is all thats required to attract the audiences attention. After that second glance, there is the question. Why is a tiger rug biting the dog? This is what leads you to the small unobtrusive text at the bottom advertising batteries. Obviously after seeing this advertisement, you are not going to leap off your couch and run to the nearest cvs to buy a battery, but it does imbed the image of that battery in your mind. Its an image you will not quickly forget, and it is now associated in your subconcience with a Kodak battery, therefore making it more likely you will choose that particular battery when you next need one. There all of these different aspects to the advertsiment that are taken in in a meer second. It all apeals to the questioning nature of humans, and the tendency for curiosity to form around objects that some how draw aur attention (such as cute animals).
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